How Exactly Did 'The Harlem Shake' Get So Big?

Bill Werde, director of the Bandier Program at Newhouse, was interviewed for the MTV News article “What Makes A Hit? The Legacy Of ‘Harlem Shake’ And No. 1 Memes.” This article highlights the tendency of songs that trend across a variety of platforms, such as “Gangnam Style” and “The Harlem Shake” to become number one on the Billboard Hot 100 chart for long periods of time.